Hello from the Itsy workshop! Over the past two weeks, a lot of steady groundwork has been laid to make Itsy simpler and more user-friendly under the hood. Sometimes, the most important progress is in the details—the behind-the-scenes work that sets the stage for smoother growth.

As a solo founder and developer, I’m constantly juggling building fast with building right. One of the main things I tackled recently was the new Notifications feature. Originally, it was built on top of the Automations system, meaning the two were tightly linked. While that worked, it wasn’t quite as simple or as intuitive as I wanted it to be.

So, I made the call to rip it up and start fresh. I split the Notifications feature out from Automations, making it more rational and focused on its own purpose. This separation means Notifications are now easier to manage and understand, without the complexity of automation rules getting in the way.

It’s always a bit nerve-wracking to tear down something that’s already functioning, but the payoff is worth it. This change sets a stronger foundation for future improvements and makes the experience cleaner and more direct for users.

Building Itsy solo means embracing both the hustle and the careful rethink. Thanks for being part of this journey—there’s plenty more ahead!

Until next time, keep experimenting and evolving.