Replace the system your agency has outgrown.
Itsy runs the whole operation in one platform. Trips, rates, inventory, bookings, payments, suppliers. A predictable monthly cost instead of an open-ended development bill. Visitor and Verdi Travel have already moved.
Track record
2.3billion ISK
in bookings made through Itsy by the agencies that use it. As of September 2026.
Running on Itsy
The problem
Every agency is offered the same two options. Both get expensive.
Stitch it together yourself
- booking widget
- spreadsheets
- inbox
- manual accounting
Four tools that don’t talk to each other, held together by whoever remembers to update them.
Nothing stays in sync. Someone is always fixing it.
Pay a developer to build it
- quote
- scope creep
- upkeep
- lock-in
The fixed price becomes an open-ended bill. You end up owning a codebase, not a product.
The bill never actually stops arriving.
Itsy is the third option.
One platform for trips, rates, inventory, bookings, payments and suppliers. A predictable monthly cost, built by someone who has run this exact business for twenty years.
What you run in Itsy
One system for the whole operation.
Seven parts of the job your team does every day. Same data, no exports in between.
Dynamic trips
Build itineraries with multiple departures, durations and configurations — then change them without rebuilding from scratch.
Rates engine
Season, occupancy, currency and margin. The pricing rules you actually use — not a single price field.
Universal inventory
Allotments, capacity and availability for everything you sell, held in one place instead of per product type.
Booking channels
Your own booking engine and your agents sell the same inventory. One source of truth, always current.
Payments
Deposits, instalments, reminders, refunds and reconciliation. Handled by the system, not by someone chasing emails.
Suppliers and clients
Every supplier, every traveller, every order — with the full history attached.
07And the part nobody sees
Workflows and automation
The confirmations, reminders and handoffs that live in someone’s head today. Itsy runs them on schedule, so nothing depends on remembering.
Who it is for
Small teams moving real volume.
Agencies and operators who sell their own trips and have outgrown the system they are on.
Built for you if
- You sell your own trips, not someone else’s.
- You manage your own suppliers, rates and inventory.
- Your current system has stopped keeping up.
Not for you if
- You need a full GDS front end. Itsy does not do that, and we will tell you so on the call.
Who builds it
Árni Gunnar Ragnarsson
Founder, and the person on your demo call.
Thirteen years building and running Odin Software / Corivo, the platform that became the dominant booking system for Icelandic travel agencies. Itsy is the third booking system he has built — from scratch, on everything the first two taught him.
- 24
- Years building booking systems for the travel industry.
- 3rd
- Booking system he has built. Not a first attempt, not a second.
- 15 min
- A straight answer on whether it fits. No sales pitch.